The AIDA formula is acronim that describes the path the copywriter leads the reader to the moment of the sale. It stands for attention, interest, desire and action. The AIDA formula really works. And more than 100 years of marketing are proof of this. But can the result be improved? The answer to this question is “Yes”. Read on to find out exactly how.
What is the AIDA formula?
AIDA is the four steps that lead the reader to a specific action to be taken. These are the four steps.
1. Attract attention. Use headlines or images to grab attention. Headlines can promise the reader a solution to their problem or answer the question “How?” For example, a good heading for this article would be “Improve Your Text Using enhanced AIDA Formula”.
2. Arouse interest. After a headline or image grabs the reader’s attention, he or she reads the first paragraph. The main purpose of the first paragraph is to get the reader to read the second paragraph. Etc… Thus, the first paragraph is very important.
That’s why I used this text in the first paragraph:
The AIDA formula really works. And more than 100 years of marketing are proof of this. But can the result be improved? The answer to this question is “Yes”. Read on to find out exactly how.Positive Knight
In general, the second task of the first paragraph is to generate interest in the product. A good option here is wow effect.
3. Create desire. If interest in the product is aroused, it is the copywriter’s task to persuade the customer that they want to own this product. It is important to remember the following here. And this is Ehnancing # 1: benefits, not features. The features of the product are good for showing off. But to sell you need to put yourself in the shoes of a potential consumer. Prospect benefits are the key to advertising success. For example, using the enhanced AIDA formula, you can actually improve the conversion rate of your landing page.
4. Call to Action. As soon as the desire is aroused, this must be transferred into an action. And don’t hesitate at this step. The call to action can be anything. It all depends on what you need: “click the buy button”, “subscribe to newsletter”, “subscribe to a YouTube channel”, etc.
The second Enhancing is simple, but important. Just add ungency and scaricity to fourth step of AIDA. For example, you can add “number of places are limited” or “the promotion for the product is valid for three hours”, or “each caller during the broadcast will receive a 50% discount”. Be creative, but try to be honest as well. It’s easy to be tempted at this step.
That’s all. A couple of improvements and the AIDA formula, which already works, just got better. Hope my advice helps someone.