Positive Knight

5 ways to gain customer trust

A potential customer's trust is an important component of success when it comes to the likelihood with which he will make a call to action. The greater the trust, the Read more...

Why don’t you need to make the consumer want to buy?

The consumer cannot be forced to buy a product. You can only take the desires, fears and other emotions of the consumer and direct them in the right direction - Read more...

Improve Your Copy Using enhanced AIDA Formula

The AIDA formula is acronim that describes the path the copywriter leads the reader to the moment of the sale. It stands for attention, interest, desire and action. The AIDA formula Read more...

The “common-sense” way to write a headline that sells

As Robert W. Bly writes in his The Copywriter's Handbook, "If it [a headline - P.K.] offers news or helpful information or promises a reward for reading the ad, the Read more...

WordPress Theme Development Tutorial. Part #1

Hello all! I am going to create my own WordPress Theme from scratch starting from today. Actually, I am going to go through all WordPress Theme Development Handbook and create Read more...

Arduino project # 5. Pulse width modulation. Lighthouse

Hi all! Today I am going to create a lighthouse using pulse width modulation, which means the LED will be turn on and off very quickly, so you just see Read more...