Month: June 2021

The “common-sense” way to write a headline that sells

The “common-sense” way to write a headline that sells

As Robert W. Bly writes in his The Copywriter’s Handbook, “If it [a headline – P.K.] offers news or helpful information or promises a reward for reading the ad, the first impression will win the reader’s attention.” (Bly, Robert W. The Copywriter’s Handbook (p. 14). Henry Holt and Co. Kindle Edition).  In the modern world, […]